The Local Influence
Machine

Turn local influence into your unfair business advantage

Turn your marketing from a cost center to a profit center.

Why most local businesses struggle with attention

Networking feels salesy

Traditional networking often comes across as pushy and gets you ignored by potential clients.

Ads are expensive

Digital advertising costs keep rising while results become increasingly forgettable and ineffective.

Platforms own your audience

Facebook and Google control your reach, making your business dependent on their algorithms.

Become the media company your town listens to

The Local Influence Machine makes you the primary source of news and connection in your community. You cover what people care about most: local events, new restaurants, businesses, and stories that matter. Instead of fighting for attention, you meet people where they already are. In their inbox and on their feeds. The result is a fun and engaging local brand that your neighbors trust and look forward to every week.

Leander Scoop website homepage showing local news, events, and community content

What You Gain

When you own the local media brand that everyone in town reads, you have leverage in so many ways.

Unlimited Marketing

Promote your business anytime for free using your own platform.

First-Party Data

Collect and segment reader data to send targeted offers.

Local Celebrity Status

Be the face of your community's media and gain recognition.

Six-Figure Ad Business

Sell ad space to local businesses and generate new revenue.

Influence and Partnerships

Trade exposure, build goodwill, and strengthen business relationships.

Already running in multiple cities

This system is already powering popular newsletters like Leander Scoop, Round Rock Scoop, and Henderson HQ. Operators are using these newsletters to grow their businesses, build influence, and create new opportunities in their communities.

Henderson HQ Newsletter

Henderson HQ

Bringing Henderson together through local stories and community connections.

Subscribers:17,000+
Open Rate:48%+
Covers Henderson, NV
Leander Scoop Newsletter

Leander Scoop

Connecting the Leander community with local news, events, and business spotlights.

Subscribers:12,000+
Open Rate:57%+
Covers Cedar Park, Leander and Liberty Hill TX
Round Rock Scoop Newsletter

Round Rock Scoop

The go-to source for Round Rock residents to stay informed about their community.

Subscribers:15,000+
Open Rate:52%+
Covers Georgetown, Round Rock, Hutto, and Pflugerville, TX

Built for owners of high LTV local businesses

If you sell high lifetime value products or services, the Local Influence Machine is your ultimate advantage. Perfect for:

Insurance agencies

Realtors and brokerages

Attorneys

Med spas and elective healthcare

Financial advisors

Home services

Developers

Retirement businesses

Digital marketing/AI agencies

Pet based businesses

If you want more influence, authority, and referrals in your city , this is for you.

Own the conversation in your city

Turn local influence into your unfair business advantage. Build an owned audience that grows your main business and creates new opportunities.